7/22/2026

Hi, friends.

Some of you have been with me for over 15 years. You've watched this little dream change names, grow, stumble, get back up, and become what is now Witty Chaos Company.

First, I want to say thank you. Truly. I wouldn't be here without you.

Many of you know that we've been growing on Etsy, and I'm incredibly grateful for what it's allowed us to do. If you're ever curious, you can absolutely pop over there and read the reviews or see what we're working on. Those kind words from customers mean the world to me, and I'm so proud of what we've built together.

But I also wanted to let you in on something that's been on my heart.

As much as Etsy has helped us grow, I don't believe it's our forever home.

When Etsy first began, it felt like a marketplace built to celebrate handmade artists and makers. Over the years, it's changed a lot, and sometimes it feels harder and harder for truly handmade businesses to stand out among mass-produced and drop-shipped products.

That doesn't mean we're leaving tomorrow.

It doesn't mean Etsy has been a mistake.

In fact, it's helped introduce thousands of people to Witty Chaos Company, and for that I'll always be thankful.

But my dream has always been bigger than borrowing someone else's storefront.

My dream is to build our own home.

A place where we can create without worrying about changing algorithms, shifting policies, or wondering whether handmade creators still have a seat at the table.

So I'd love for you to start thinking of our website as home base.

Etsy is a wonderful place for new people to discover us.

But our website is where I hope we'll build our future together.

There are so many fun things I want to create there—new collections, surprises, Chaos Generator ideas, behind-the-scenes updates, and eventually a space that feels uniquely us.

Thank you for believing in me through every chapter of this journey.

The next one is my favorite yet.

Love,
Heather 💜